ABOUT US
Who We Are
Bold thinkers. Experience builders.
Fluid Events Group was created to bring marketing full circle, transforming big ideas into unforgettable experiences.
This isn’t just event planning. This is marketing made physical.
After years of creating high-impact strategies through Noy Media Group, we kept hearing the same request from clients: “Can you also bring this to life?” We saw the need for a partner who could both build the strategy and execute the experience.
Fluid Events Group was created to close that gap. To move beyond the static and deliver something people could actually feel. To make sure brands don’t just show up, they resonate, inspire, and stay with people long after the moment ends.
MEET
Rachel Fox – President
Rachel is the founder and President of Noy Media Group, and a recognized leader in marketing across Atlanta and beyond. With more than 16 years of experience in personal injury and professional services marketing, she has built a reputation for bold thinking, strategic clarity, and results-driven creativity. Born into entrepreneurship, Rachel created Fluid Events Group to bring marketing full circle — turning strategy into real-world experiences that elevate brands and move people.
MEET
JP Valenti – Vice President
JP brings over 20 years of hands-on experience in the hospitality and event industry. Known for his meticulous eye, operational excellence, and calm under pressure, he has produced everything from high-end executive dinners to large-scale corporate activations. JP believes the best events are the ones that feel effortless — and he’s spent his career making that possible for brands across every industry.
We’re not just planners, we’re your behind-the-scenes powerhouse, your creative partner, and your go-to team when excellence isn’t optional.
Founded by Rachel Fox of Noy Media Group, Fluid Events Group was built with one goal in mind: to take B2B marketing to the next level through unforgettable experiences, seamless execution, and elevated event strategy.
We’re not just planners, we’re your behind-the-scenes powerhouse, your creative partner, and your go-to team when excellence isn’t optional. From intimate luxury gatherings to large-scale corporate productions, we bring bold ideas, seamless execution, and iconic experiences to life with a uniquely fluid approach that adapts to every brand, space, and moment.
What We Offer
We create experiences that connect, inspire, and leave a lasting impression. Whether it’s a luxury dinner for twenty or a corporate activation for two thousand, our approach is fluid, adapting to each client’s vision, brand, and goals.
Core Values:
- Boldness – We push boundaries with creative ideas.
- Fluidity – We adapt with intention, matching every brand and moment.
- Excellence – We obsess over details to deliver flawless execution.
- Partnership – We collaborate closely with clients, not just serve them.
- Impact – We design events that live on in memory and media.
“Fluid doesn’t just plan events — they bring a brand to life in ways you never thought possible.”
Brianna Trombly
A Look Inside Fluid Experiences
Every event tells a story. From luxury dinners and bold brand activations to polished corporate gatherings, these moments capture the essence of what we do best — bold ideas, seamless execution, and iconic experiences that people never forget.
Ready to Create an Experience That Hits Different?
Whether you need a sleek corporate launch or an unforgettable off-the-grid retreat, we build the entire experience from the ground up aligned to your brand, your audience, and your goals. From big-picture strategy to flawless day-of execution, Fluid delivers high-end events and activations that reflect your brand and raise the bar.